REVITALIZING LITHIUM’S BRAND ONLINE
UI/UX • DESIGN
ABOUT THE PROJECT
Lithum provides social platforms for top-name brands on their website is a primary marketing tool for their unique solutions and offerings. The site also needed to bear witness to the power of social on lifting sales and decreasing operational cost.
Lithium had a powerful brand story to tell, but the homepage lacked a messaging platform to tell that story. With the new homepage design, the Lithium brand is extended to an interactive interface, allowing many types of messages to be shared with users as soon as they arrive on Lithium’s site.
Show Not Tell
While Lithium is a b2b corporation, they didn’t want to portray themselves as a typical “corporate” company. Large impactful images quickly communicate their company culture, while small chunks of information and use of white space allow users to easily skim the contents of the page.